Top 10 Emerging Destinations

Every year brings a new wave of destinations that capture the imagination of discerning travelers. In 2025, the trend toward authentic, less-crowded experiences is driving demand for a fascinating array of emerging hotspots.

Destinations to Watch

1. AlUla, Saudi Arabia

Ancient Nabataean rock formations, luxury eco-lodges, and world-class art installations make AlUla one of the most talked-about openings in recent years.

2. Tromsø, Norway

Arctic adventures, Northern Lights experiences, and a vibrant local culture are attracting a new generation of luxury adventure travelers.

3. Luang Prabang, Laos

A UNESCO World Heritage city offering a serene contrast to the region’s more crowded destinations, with exceptional culinary and cultural experiences.

4. Merida, Mexico

5. Rwanda

Beyond gorilla trekking, Rwanda is positioning itself as Africa’s leading eco-luxury destination with world-class lodges and conservation experiences.

Our Global DMC network has established partnerships in all of these destinations, ensuring your clients receive the best possible experience from day one.